A Beginners Guide to Making Your Photographs Rank Better

You have an entire gallery of brand images and you know you need to adjust them for SEO, but search engines and optimization can seem daunting. But fear not, because, with a few simple tips and tricks, you can improve your website’s visibility and attract more visitors.

Here’s how:

Step 1: Choose the Right SEO Friendly File Name

When you download and save an image file, make sure to give it a descriptive name that includes relevant keywords. For example, if you’re using an image of a red apple on your website, name the file “red-apple.jpg” rather than “image1234.jpg”. This helps search engines understand what your image is about and improves your chances of ranking higher in search results.

Step 2: Compress Your Images

Large image files can slow down your website’s loading speed, which can negatively impact your SEO. To avoid this, compress your images before uploading them to your website. There are many free online tools, like TinyPNG and Kraken, that can help you compress your images without losing quality.

Step 3: Use Alt Text

Alt text is a short description of an image that appears in place of the image if it fails to load. This text also helps search engines understand what your image is about. Make sure to include relevant keywords in your alt text, but keep it concise and descriptive. For example, instead of just saying “red apple,” say “juicy red apple on white background.”

Step 4: Use Captions

Captions are another opportunity to add relevant keywords to your images. Make sure your captions are descriptive and relevant to the image but also keep them concise. You don’t want to overwhelm your readers with too much text.

Step 5: Resize Your Images For SEO Speed

When you upload an image to your website, make sure to resize it to the correct dimensions. Large images can slow down your website’s loading speed and negatively impact your SEO. Most blogging platforms, like WordPress, will automatically resize your images for you, but make sure to check the dimensions and file size before publishing.

I hope these simple steps, will help you optimize your brand images for SEO and improve your website’s visibility. After all, your custom brand images are an investment and need to work FOR you!

Choose the right file name, compress your images, use alt text and captions, and resize your images. These small changes can make a big difference in your website’s search engine rankings. So go forth and optimize!