So, what is a brand?

That’s right, your logo alone is not your brand. But neither is your font choices, colors, content pillars, website, mission statement, or even photographs!

Gasp! Did Becca Hofmann the brand photographer really just say that?

Yup, I’ve seen a lot of misinformation lately and I’m here to put it straight as simply as possible:

The question really is: What is a brand?

What is a brand?

A brand is how people perceive a business.

Confused? Let’s break it down some more.

Your brand is the culmination of EVERYTHING that is a part of your business. Every single little thing you business does, has, says, and conveys has an impact of your brand.

This includes the visual elements such as the logo, colors, fonts, and design elements. It also includes all the intangible aspects such as the voice, vibe, mission, and purpose. The deliverables are another piece of the brand pie. And last, but certainly not least, the customer experience (from initial contact past delivery) are all part of what makes a brand.

With all of these elements together you are attempting to paint a picture of what your brand is and, importantly, is not. You do all of this with the hope that when someone see the picture you have painted to come away with the same understanding and perception of what your brand is and is not.

Thus your brand is a perception. The reputation your client has of your business in their mind. What they envision when they try to think of your business. This can be anything, that is the power of the brand.

So how does brand photography fit in?

Brand photography is powerful tool to help quickly paint the picture of your brand. Using images and visuals to showcase exactly what makes your brand unique is one of the clearest ways to paint a picture in the mind of your client. And thus build your brand.