You are a busy service provider, you know the core elements you are selling in your business are your time and your expertise. Time is finite. You know this, but no matter how good you are at what you do, there will never be more than 24 hours in a day. Panic-inducing as this may be, there is a great solution out there: outsourcing.
Outsource Your Weaknesses
You started your business for many reasons, but if you are like me, and every other entrepreneur I have ever met, there were a lot of factors in running a business that is not your forte. This is a GOOD thing! Focus on what you are good at and outsource the rest. Not only will you be gaining more from the expertise of someone else, but you will also be saving your own time and will be able to focus on your own zone of genius.
Some parts of your business are directly related to a client project. This type of outsourcing can be a great way to start, especially if you are worried about the cost associated. Here are some
Outsourcing Per Project
Choosing outsourcing options based on the project needs is a great way to know that your business will have the necessary funds to cover the cost of the extra help. Here are some outsourcing options per project:
Content creation: Outsourcing the necessary content for a specific project, such as photography, blog post, infographic, or video. Not only will you save yourself time but you will also be able to show up in the professional way you want to be seen.
Data entry: If you have data you want or need to record for that specific project then outsource to a freelance or virtual assistant.
Market research: Outsource your research and save yourself hours of time searching for google and potentially going down countless rabbit holes.
Video editing: Learning to edit video can be time-consuming and cumbersome as well as costly if you do not have access to the necessary programs.
Outsourcing Continuous Tasks
If you are not as worried about consistently paying to outsource.
Photography: Consistent and impactful brand images will keep your business top of mind with your clients as you are able to showcase your business and offerings while focusing your efforts on running the business.
Content Marketing: Consistent marketing can take a lot of time and effort. By hiring someone to consistently market your business you may be able to use your time on other matters while still getting clients.
Accounting: If taxes are not your thing then accounting and tax preparation could save you a lot of time and potentially a lot of money.
Bookkeeping: Outsourcing your bookkeeping to keep yourself on top of your finances so you have a clear understanding of how your business is doing and where you should focus your spending.
Outsourcing Home Tasks
There are plenty of tasks in our daily lives that take us away from our businesses and family. Have you ever considered outsourcing them?
House cleaning: Outsourcing your house cleaning might surprise you, but consider how much time a week you would save if you knew you had a dedicated team coming to clean your space.
Grocery shopping: Outsourcing grocery shopping has become easier than ever, and thanks to a global pandemic, it is a task that many of us have found ourselves using in the past.
Meal prep: Outsourcing nutritious meals to fuel your mind and your body.
Laundry: No more re-starting the washing machine or digging through piles of unfolded clothes. Washed, folded, and pressed clothes are only a call away.
Running errands: Did you know there are services that will run all around town and do your errands for you? This could be perfect if you are feeling stretched for time.
An alternative to outsourcing is automation. Are there tasks that get repeated in your business? Finding a program or way to automate the process can save you tons of time and also provide the level of professionalism your business deserves. You can also outsource to a program-specific expert to get your automation up and running in no time. Talk about a win-win!
The list is endless when it comes to what you can outsource in your business. The key takeaway is to consider what is your weakness in your business and what you love to do.
Which things are you going to outsource first in your business?
Based out of Salt Lake City, Utah, BH Brand Co. specializes in personal branding, lifestyle, headshot, commercial, marketing, website and event photography. Elevating, encouraging, and empowering entrepreneurs to share their badass brand. Creative, detailed, and genuine photography that captures the authentic you and captivates your ideal client through thoughtful brand strategy.
BH Brand Co. is committed to promoting diversity, equality, and representation. You will never see discrimination based on race, religion, sexual orientation, gender identity, and more.
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