10 Ways to Stay Top-of-Mind for Your Brand Branding is a dynamic and ever-evolving field, with new trends and technologies emerging all the time. With half of 2023 behind us let’s look at what the current trends are in branding right now. Personalization has been a buzzword in marketing for a while now, and it’s […]

Branding Trends and Predictions

Connect with Your Audience with Visuals If you think that your brand story is a timeline of your business’s history, think again. It’s actually a powerful way for you to connect with your audience, convey your business values, and build community. Brand stories don’t have to be boring. This should be all about your client, […]

Create a Compelling Brand Story With Images

A Checklist for busy business owners who value their time and know that quality matters. Branded photography is an essential part of building a recognizable brand. Whether you’re just starting out or looking to refresh your brand’s image, hiring a professional brand photographer can help you achieve your goals. With so many photographers out there, […]

Choosing the Best Photographer for Your Business

VA jumping for joy.

A Story About a Brand That Makes an Impact Once upon a time, in a digital world filled with fast-paced competition, there was a savvy entrepreneur. They knew the key to their business success was standing out and having a brand that made an impact. This entrepreneur was determined to craft a brand that would […]

Using Your Brand To Stand Out from the Crowd

Realtor Showing a Phone Screen

A Beginners Guide to Making Your Photographs Rank Better You have an entire gallery of brand images and you know you need to adjust them for SEO, but search engines and optimization can seem daunting. But fear not, because, with a few simple tips and tricks, you can improve your website’s visibility and attract more […]

SEO Optimization For Your Brand Images

Craft a badass brand that’s made to last. Brand and branding have become buzzwords I hear all the time. As a business owner, you have likely heard it too, and the word will likely conjure up differing thoughts in your mind. But have you heard people talk about crafting a brand identity, or working on […]

Brand Identity VS Brand Strategy

Personal branding photoshoot for a strength and conditioning coach out of Salt Lake City, Utah. Brand image is an essential part of any personal brand, but especially for those in the fitness industry, such as strength and conditioning coaches. As a coach you are guiding your clients and athletes toward their fitness goals, it is […]

Utah Fall Fitness Photoshoot

Life coach splashing in mountain lake.

As all modern content creators will tell you, being on camera is essential to building a personal brand. It can be intimidating and nerve-wracking, especially when it is not something you are used to doing. The good news is that there are many things you can do to make yourself feel more confident when the […]

How to Feel Great on Camera

You are a busy service provider, you know the core elements you are selling in your business are your time and your expertise. Time is finite. You know this, but no matter how good you are at what you do, there will never be more than 24 hours in a day. Panic-inducing as this may […]

Outsourcing as a Small Business Service Provider

Creative direction in a photo shoot is the key to going beyond beautiful images. Simply put, it is the plan that comes before the session. It is so much more than logistics and coordination (though that is a part too). It is crafting visual storytelling – with a purpose. You already know that planning your […]

The Key to a Killer Photo Shoot – Creative Direction