Salt Lake City, Utah Fall Photography Client Spotlight Caroline is the owner of Topaz Healing a therapy practice that focuses on the mind-body connection and nervous system awareness to help heal trauma. As her business was growing she knew it was time her brand images grew alongside her business. She wanted to go beyond the […]

Therapist Personal Branding Photography

BH Brand Co. Brand Photographer holding a camera with a straight arm along a white brick wall.

The average person will see approximately 10,000 ads per day. That is up from 5,000 ads in 2007. source As a business owner in a world filled with constant images, it is more important than ever to have impactful images. Images that create a connection. It isn’t difficult to connect with your ideal clients, they […]

Why Do You Need Brand Photography Anyway?

Veronica M. came to me with a vision. She was relaunching her musical career as a singer and guitarist and she needed a variety of professional images to get her started on the right path. Photo Shoot Goals She specifically wanted images showcasing her as a guitarist and singer. Veronica’s goals included getting more social […]

Urban Musician Personal Branding Photo Shoot

Park City, Utah real estate agent winter photoshoot - Becca Hofmann Photography

Location, location, location. It may be the old adage for real estate, but it is also true for brand photo shoots.  With a solid knowledge of your brand, your image needs established, and your date picked out the next step is deciding where to have your photography session. The setting of your images is part […]

Locations and Lighting

Meet Misty Maki Misty owns and runs a boutique real estate brokerage, Maki Real Estate, with a thriving business she knew it was time to get brand images that matched her professional look. Images that would set her apart from all the other realtors in the area. Knowing that her time is valuable, she decided […]

Utah Realtor Brand Photo Shoot – Misty Maki

So, what is a brand? That’s right, your logo alone is not your brand. But neither is your font choices, colors, content pillars, website, mission statement, or even photographs! Gasp! Did Becca Hofmann the brand photographer really just say that? Yup, I’ve seen a lot of misinformation lately and I’m here to put it straight […]

Psst, Your Logo is NOT Your Brand

Park City, Utah real estate agent photoshoot in a coffee shop - Becca Hofmann Photography

Have you ever wondered how long your personal branding photoshoot actually NEEDS to be? With so many options and variations out there it can be difficult, if not impossible to first choose. From the multi-day photography productions to the fifteen-minute mini session and everything in-between; there are so many options it can result in indecision. […]

The Mini Brand Photoshoot, is it Right for You?

Brand image of woman holding a stack of books.

“Branding is so important.” “Your brand is at the core of your business.” “Tell me about your brand.” I’m sure you have heard and and see it all over the place. It seems that is 2022 the brand buzzword is all over the place, but what is branding and why should you care? The simplest […]

Branding, What Is It?

Life coach splashing in mountain lake.

Stop what you are doing and answer this question: Why does your business exist in the first place? No really, write down an answer (I promise I know you are a busy entrepreneur but there is a reason behind the madness). Have it written down? Happy with the answer? Great. Now, be honest. Is your […]

Stop What You are Doing and Answer this Question:

Post and Toast (vs. Post and Ghost) Before you post content go and support other businesses by liking, commenting, saving, and most importantly sharing their content. After you post, go and give a toast again to other content. Not only will this boost your own post, but it is a great way to support other […]

5 Tips to Bring the Social back to Social Media